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Binit Vasa specialises at connecting the dots between design and business through highly contextual thinking. Currently working as Cultural Research Lead for IKEA's external innovation lab, SPACE10, he has over 10 years experience in the field of Design, Business Strategy and Entrepreneurship.

He started his career at Young & Rubicam India as a Brand strategist designing immersive experiences for established Indian and Global brands. Later, he co-founded Triature, a disruptive Design and Digital marketing firm, with the intention of bringing world-class User Interaction and Experience design practices to growing digital brands in India. In 2014, he founded Zariyaa Consulting to work with companies like Flipkart, Yatra and Thrive Global India to ensure complete alignment between their brand positioning and design / digital initiatives.

In May 2019, he joined SPACE10 in Copenhagen to build international learning outposts to gain a deep understanding of people’s realities in a local context and build a local research and design network across the world.

He consciously spends one day every week involved in the academic sphere and teaches subjects like Advertising, Branding, Human Sciences and Data Visualisation at design schools across India and France. He also represents the World Economic Forum as a Global Shaper, loves travelling and is on a mission to attend every design conference in the world.