The cultural and ideological frameworks that shapes the business world, from innovation and predominant design paradigm, constantly creates its reinvention tools under the same premise: do not ever stop the machine, keep on going.

Mainstream businesses, the people who build them up, assume that the solution is to be done, never in the idea of stopping doing. The video serves as a starting point for a research with the intention of exploring, not if it is possible or not stop doing, but what world/s appear that escape the imaginary of socio-economical catastrophe or human dystopia.